So, what are thoughts that are running through your minds right now if I were to tell you, the title of the clip shown above is called “New McDonald's Commercial 2009”? Would you think that it is just a prank by someone or would you think that it is really a commercial by McDonalds' itself? Regardless of which it is, it does not matter at all as that is not the focus of this entry.What would you think when the name “McDonald's” comes up to you? Did you think of the “good and tasty burgers”? Or, did the words “unhealthy” and other negative words pop into your mind?
As McDonalds is not an unfamiliar name to us, we all know deep within that the food there are in fact unhealthy and harmful to our bodies. However, do we still consume the food there? The answer is, yes!
As quoted by Seiler & Beall, “Perception is the process of selecting, organizing and interpreting information in order to give personal meaning to the communication we receive.”. And from it, it is clear to see that though the food at McDonalds has always been said to be harmful to a person's body, it does not stop you and me from consuming it. Agree? That is because, each of us chooses to ignore the message that “the food at Mcdonalds are harmful to our body” either consciously or subconsciously through the process of “Selection” which is defined as “how we attend to or select information in our environment for processing consciously or otherwise.”
In the short clip above, the interactive model is present where there is a communication between the sender and receiver to-and-fro the message channel(the internet) and feedback(the people who commented on the clip) are shown.
Noticed it? The short clip also uses pathos as a mean of persuasion. How it did it? It uses characters such as young children to appeal to parents who are concerned about their child being obese. And later on, it also featured McDonald himself carrying a bomb which signifies danger. Photos of obese women were also placed into it, raising our awareness (especially the females who are constantly aware of the way they look.) to how we might possibly look like if we were to consume too much of McDonalds.
Lastly, for my personal opinion, I would say that this clip makes me more aware of the food that I will consume at any fast food chains the next time round. This is because, I do not weight! Haha. Oh well, who does anyway? But, nonetheless, I would not stop myself from having McDonalds as like I always say, “food is life” and “life is food”. Wouldn't life be miserable if one refrains him or herself from having the food that he or she is craving for?
*ps: Alright, I know this isn't exactly a good entry or anything near it. But, I'll try to make better entries the next time round. Happy Chinese New Year in advance to all! :)
